Strategy • Execution • Growth

Most businesses don't need more traffic. They need better execution. Attention is only the beginning — real growth happens when strategy and technical execution work together.

Acquisition
Targeted media buying
Conversion
Optimized web experiences
Retention
Functional mobile solutions
Growth
Scalable business systems
— About
Michael Zahy
Michael Zahy
Marketer & Builder

Performance marketing,
backed by technical execution.

Who I am: I am a performance marketer with hands-on experience in Media Buying, website building, and mobile app development. I approach projects with an operator's mindset, focusing on what actually drives results.

What I'm good at: I specialize in Media Buying strategy and execution, alongside building business websites, e-commerce stores, high-converting landing pages, and functional mobile apps.

How I can help: I help brands attract the right customers, elevate their digital presence, and launch tailored technical solutions that support scalable, long-term business growth.

Meta Ads
Strategy & execution
Web Development
Business sites & stores
Mobile Apps
Custom app solutions
Growth Focus
Customer acquisition
— Process

How I work — a repeatable system.

01

Audit

Review the business, funnel, ads, tracking, offer, and customer journey before touching anything.

02

Strategy

Build a clear plan around the model, market, budget, offer, and goals — written down, not improvised.

03

Tracking

Pixels, events, and the measurement layer that lets every later decision be based on real data.

04

Campaign Setup

Launch structured campaigns with clear objectives, audiences, creatives, and a defined testing logic.

05

Test & Optimize

Test angles, creatives, audiences, placements, and funnel steps until the winners reveal themselves.

06

Scale

Scale what's proven — protecting budget, watching efficiency, avoiding the random decisions most accounts die from.

— Philosophy

I don't sell you
fake numbers.

A campaign result depends on the product, offer, price, market demand, competition, landing page, budget, creative quality, and timing. Pretending otherwise is how most agencies waste budget.

My role is to build the right system, test properly, read the data clearly, and make decisions that give your business its best shot at growing.

Transparency
Honest interpretation of data. We scale what works and cut what doesn't.
Process
Growth driven by structured methodologies, not random campaigns.
Judgment
Aligning performance marketing metrics with actual profitability.
— Expertise

Proven Across Verticals.

Different markets, different rules. The strategy adapts — the execution remains relentless.

E-commerceBeauty & CosmeticsFashionPremium FragrancesB2B Lead GenerationStartup ServicesAmazon
— Stack

The tools I run growth on.

Meta Ads
TikTok Ads
Google Ads
Amazon Ads
Shopify
Meta Ads
TikTok Ads
Google Ads
Amazon Ads
Shopify
Meta Ads
TikTok Ads
Google Ads
Amazon Ads
Shopify
Meta Ads
TikTok Ads
Google Ads
Amazon Ads
Shopify
Google Analytics 4
Microsoft Clarity
ChatGPT
Claude
Google Analytics 4
Microsoft Clarity
ChatGPT
Claude
Google Analytics 4
Microsoft Clarity
ChatGPT
Claude
Google Analytics 4
Microsoft Clarity
ChatGPT
Claude
— FAQ

Common Questions.

Everything you need to know about how I work, who I partner with, and what to expect.

I partner with scaling e-commerce brands, B2B SaaS companies, and service-based businesses that have a proven product-market fit and are looking to aggressively scale their revenue through performance marketing and optimized systems.

Traditional agencies focus on deliverables and surface-level vanity metrics (clicks, impressions). I operate as a strategic growth partner, focusing entirely on bottom-line revenue, profitability (ROAS/CAC), and building scalable systems that you actually own.

Both. I build high-converting websites and applications and then drive targeted traffic to them. This end-to-end execution ensures there are no leaks in your funnel from the ad click to the final checkout.

My core expertise lies in the Meta ecosystem (Facebook/Instagram), TikTok Ads, Google Ads, and Amazon Ads. However, the platform is just the tool—the real differentiator is the tracking, the creative strategy, and the funnel optimization.

While initial data and quick wins can be seen within the first 7-14 days, a robust, scalable system usually takes 30-60 days to fully stabilize, test creatives, and train the algorithms to hit your target CAC consistently.

— Credentials

Certified — and continuously learning.

The platforms evolve every month. So does the work. Below are the credentials I rely on, with room to add more as they're earned.

01
Google — Digital Marketing
Google — Digital Marketing
Google / Maharat min Google

شهادة في أساسيات التسويق الرقمي بعد إكمال جميع مقررات البرنامج واجتياز الاختبار بنجاح.

02
Meta — Social Media Advertising
Meta — Social Media Advertising
Meta / Coursera

أساسيات الإعلان على وسائل التواصل الاجتماعي — Meta Social Media Marketing Professional Certificate.

03
Udacity — Advanced Digital Marketing
Udacity — Advanced Digital Marketing
Udacity / MCIT Egypt

Advanced Digital Marketing Nanodegree Program sponsored by the Ministry of Communications and Information Technology of Egypt.

Accepting 3 new audits this week

Let's grow your business.

Send me a link to your website or ad account. I will review it and tell you exactly what’s wrong and how to fix it in a simple, free audit.

Get Your Free Audit
100% Free & Confidential
Delivered in 48 hours
Actionable Insights
— Contact

Let's talk about
your growth.

Pick the channel that works for you. WhatsApp is the fastest — everything else still gets a real reply.

Michael Zahy.
Helping businesses scale profitably through data-driven marketing and strategic growth.

Let's Connect

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