Marketing Calculators

Marketing ROI Calculator

Calculate your return on investment, analyze campaign performance, and discover opportunities to maximize your marketing effectiveness.

Campaign Data

Enter your campaign metrics to calculate ROI and performance

Key Metrics Explained

ROI (Return on Investment)

Net profit divided by ad spend, shown as percentage

ROAS (Return on Ad Spend)

Revenue divided by ad spend, shown as multiplier

CAC (Customer Acquisition Cost)

Ad spend divided by number of customers acquired

Break-even Point

Number of orders needed to cover ad spend

Benchmark Averages

Good ROI200%+
Good ROAS3x+
Good CAC< 30% of AOV
Good Conversion Rate2%+

Optimization Tips

  • Test different ad creatives and copy
  • Optimize landing page experience
  • Refine audience targeting
  • Monitor and adjust bids regularly
  • Use A/B testing for optimization