LTV Calculator Tool

Lifetime Value Calculator

Calculate customer lifetime value, analyze retention patterns, and optimize your business for long-term profitability and growth.

Customer Value Data

Enter your customer metrics to calculate lifetime value

LTV Explained

What is LTV?

Total revenue a business can expect from a single customer account

Why it Matters

Higher LTV means more valuable customers and better business sustainability

Industry Benchmarks

SaaS: $5,000-$20,000, E-commerce: $500-$5,000, Finance: $10,000-$50,000

LTV Calculation Methods

Simple LTVAOV × Frequency × Lifespan
Profit LTVSimple LTV × Profit Margin
Retention LTVRevenue × Retention / Churn
Discounted LTVPresent Value of Future Cash

Optimization Tips

  • Improve customer retention programs
  • Increase average order value
  • Enhance customer experience
  • Implement loyalty programs
  • Focus on high-value segments